Erin McKenna's Bakery
Pioneering Gluten-Free, Kosher, Vegan Delights in the Digital Ageerinmckennasbakery.com
When Erin McKenna approached us, we recognized an opportunity to transform a beloved gluten-free, vegan bakery into a digital-first powerhouse. As pioneers in allergen-free baking since 2005, they needed an online presence that could match the warmth and inclusivity of their physical locations.
Crafting a Sweet Digital Experience
Our mission? To create an e-commerce platform that could deliver the same joy and accessibility as walking into one of their storefronts. Here's how we transformed their digital presence:
Seamless Shopify Integration
We completely redesigned their website and migrated it to Shopify, creating an intuitive shopping experience that makes ordering their celebrated treats as easy as pie. The new platform handles everything from nationwide shipping to local pickup, ensuring every customer can satisfy their sweet tooth.
Visual Storytelling Through Art Direction
Our team took charge of photography and art direction, capturing the vibrant colors and artisanal quality of their baked goods. Each image tells the story of their commitment to quality and inclusivity, making every treat look as delicious on screen as it tastes in real life.
SEO Strategy That Rises Above
Through strategic SEO implementation, we helped more customers discover their allergen-free delights. Our approach focused on targeting specific dietary needs and local search optimization, connecting more people with their perfect treats.
The Results: Sweet Success by the Numbers
- Gross sales soared by over 300%
- Online orders increased by 100% through targeted SEO
- Customer retention improved by 50%
- Maintained strong sales despite their NYC location closure
- Expanded reach to new markets nationwide
Originally designed to support three physical locations, our digital strategy proved its resilience when one NYC location closed. Through our robust e-commerce platform and targeted marketing approach, we maintained impressive sales rates online, demonstrating that a strong digital presence can effectively bridge physical retail gaps.
This success has blossomed into a lasting partnership. We continue to provide comprehensive creative services, handling all photography, regular site updates, and ongoing marketing initiatives. This long-term collaboration ensures consistent brand excellence across all digital touchpoints, allowing Erin McKenna's Bakery to focus on what they do best - creating exceptional allergen-free treats for their devoted customers.
A Recipe for Digital Success
The final product is more than just an e-commerce site—it's a digital destination that captures the essence of Erin McKenna's mission to make delicious, allergen-free baking accessible to everyone. Through a clean, user-friendly interface, customers can easily browse their selection, understand ingredients, and order with confidence.
From the moment you land on the homepage, you're welcomed into a world where dietary restrictions never mean sacrificing flavor or joy. Each page reflects the bakery's commitment to quality and inclusivity, inviting customers to explore their full range of gluten-free, vegan delights.
In the competitive world of specialty baking, Erin McKenna's Bakery now has a digital presence that rises as high as their famous cupcakes—always ready to serve up something special for every customer, no matter their dietary needs.
erinmckennasbakery.com
